Phillips Manufacturing

Phillips Manufacturing has been proudly manufacturing in the USA since 1955. Phillips is the one-stop shop for drywall finishing accessories, lath, stucco accessories, metal channels, interior framing and fire-rated assemblies with facilities located around the country. My main responsibilities included the following:

• Refined Phillips brand with updated marketing materials, six product catalogs, trade publication product press releases and wrote articles for the quarterly customer newsletter and employee newsletter to strengthen engagement.
• Responsible for developing a wide variety of marketing campaigns and tracking ROI. This included new product launches, strategies to drive traffic to our tradeshow booths and promotional giveaways.
• Defined target audiences, developed creative strategies, managed ad schedule, budget and measured success for a variety of campaigns that generated leads.
• Assisted with digital marketing tactics, which included maintaining and reporting statistics for websites, email campaigns, social media pages, blogs, PPC ads and SEO.